The future of Motorola in mobile might play in large part to next Christmas. While the American manufacturer continues to see its sales of phones fall quarter after quarter, it will be by the end of the year in the United States its two first "Google Phone", i.e. a mobile equipped with the operating system Android that develops the Web giant. According to the Wall Street Journal of yesterday, are Verizon Wireless and T-Mobile USA operators who market these phones, both equipped with a large touch screen but a sliding keyboard. And, already, the Web is packaged, with the publication of photos of a certain mobile "motorola morrison" supposed to be marketed by T-Mobile.
It must be said that these phones are especially expected. Because alone, they are supposed to embody the return to the forefront of Motorola in mobile telephony market. For several months, the American is working hard. Sanjay Jha, the pattern of the mobile division, has also promised "to differentiated products based on Android for the year-end holiday period". According to the U.S. daily, course emphasis will be on the services of Google (Gmail, YouTube,... search engine) but also on social networks such as Facebook or Twitter.
If the issue is important, is that Motorola is not drawn to pay its lack of innovation. The Chicago Group had no success notable since the famous RAZR, launched in November 2004 and sold more than 100 million copies. His adventure in the phones at very low prices to emerging countries proved to be extremely expensive and not allowed to compete with Nokia. At the top of the market, Motorola has so far not managed to make a name on the market of "smartphones", where it is almost non-existent. Result, its share of world market high of 23 in 2006 fell to 6.2 in the first quarter of 2009, according to the Gartner Institute.
Not to be out
The American has seen its mobile sales collapse to 46 on the first three months of the year. And while the mobile division still recorded an operational loss of 509 million (roughly 21 of turnover), time is more than ever to the reduction of costs.
In this context, Motorola has decided to focus its efforts on a few models as well as two Microsoft's Windows Mobile and Google's Android operating system. But the question is whether if the new mobile that the U.S. will come out in the second half will succeed to make a difference. Because the "smartphones" market is already well occupied with strong players such as Nokia, RIM and Apple. For the "google Phone", he interested more and more manufacturers. A pioneer in the field, the Taiwanese HTC emerge in August in the United States a new mobile rotating with the latest version of the Android software. Dubbed myTouch 3 G, it will be, too, sold by T-Mobile to 199 dollars. Beside, the Koreans LG and Samsung are preparing them also out "google Phone". Sony Ericsson, Acer, Asus or Huawei, they are also on the ranks. Between all its actors, Motorola will need to be a place if he does not want to be out of the market.