The great oral of Nonce Paolini received a mixed reception, at least in the stock market, where the action fell yesterday by 4.92. No strategic shift was announced by the CEO of TF1, but rather the continuation and amplification of the current strategy. "We buried a little quickly TF1, which is not in distress, or fire and blood, he told analysts." The antenna is doing very well, it is certainly not at risk. TF1 is extraordinarily well positioned for the next three to four years. It is a solid group. It will take a little time but I know that you are patient.
The new boss made no major announcement. He said considering the acquisition of a string of digital terrestrial television. It also plans to launch before the expected date (2011) the TNT bonus chain, based on TV Breizh. Domestic production will be "revived". For its part, the advertising Board will extend its expertise in new areas: Internet (with the creation of a dedicated Board) but also the press. The chain also develops Web sites on the decoration and the "people".
L'avare of forecasts
Finally, video on demand (VoD) free experiments will be conducted. In 2007, the offer of VoD pay won 2 million euros in revenues.
Side figures, Nonce Paolini is shown very stingy forecasting, to the chagrin of financial analysts. In particular, now refuses to give advertising revenue forecasts. He just promised growth of 2.4 of the turnover in 2008, is a slowdown from 2007 (4.1). Only another goal: to get within four or five years, the weight of the diversification of 38 to 50, and operating (Ebitda) from 15.7 to 20 gross margin. "This represents an increase in the Ebitda of EUR 150 million," said Nonce Paolini.
This increase in profitability means "stabilize" the cost of grid, "which means not zero growth." In particular, information will have to reduce its costs. At the same time, the diversification would be "more selective" and profitable "more quickly".
Finally, the new boss of TF1 has criticized its competitors all over the place. M6: "its decline in hearing is more strong, incomparable with that of TF1. And American series three or four nights a week ago. "The TNT channels:" their hearing itself is extremely low and their very fragile economy. " "France 2:" American series represent 70 of the best 100 hearings against 48 on TF1. "And the public channel made a bad deal by buying the magazine of the Sunday football rights: it"has divided his hearing by two"by paying 25 million euros (from 31 to 32 million with the production of the show), compared to 19 million paid TF1 (25 million with production) and which resulted in a loss of 10 to 11 million per year.
Only one was found with his eyes his TMC subsidiary, recipient in 2007 for the first time since its inception. He reiterated the objective of the Monegasque chain the 5th string in hearing (it is now 7th). LCI, is "the chain of information who loses the least amount of money" (3 million in 2007). It will therefore remain pay "for the moment".
Nonce Paolini has not spared the press. He said he was "sorry of unpleasant gossip and rumours peddled by journalists." "Reading the press, TF1, it is Beirut, led by a Corsican thirsty for blood and completely crazy."