Last avatar lifestyle variable geometry, furnished apartment WINS success increasing the managers: there are those who disassociate themselves instead of private life and professional place and cleverly split their week, those returning from expatriation with women and children and to which their company leaves the time to find a housing, or even a creative from one capital to another to develop projects in the medium term.
Even tourists choose to reduce their food budget and housing. Many travellers want to live at their own pace, in an environment less anonymous than a hotel room. These are needs that real estate and hotel were until this step used to respond, at least in France. Because in the United States, the phenomenon is not new.
"The trend of cocooning is accompanied by a personalization desire." It seeks to reappropriate places through its own key. "" Elsewhere"should also be"at home", for reassurance," explains Claude Chopard Lallier, founder CEO of Home Rental.
This former host of Club Med, reconverted in real estate, began in 1992 in the rental of furnished apartments providing the same services that a hotel: bed linen provided and changed weekly, weekly cleaning, maintenance, and service in addition to computer equipment, telephone and car rental. It offers 200 apartments in the beautiful districts of Paris, the Studio the 5 pieces for a minimum of one week. 80 of customers are businesses, Dior for Société Générale from Alstom or Chanel, which rent for an average of three months for their staff, their clients or partners.
In hotels, the boss defends its concept: "it is three to four times less expensive for much larger surfaces and an unparalleled level of freedom." Rates ranging from 60 to 345 euros the night
by apartment based on
the surface and the duration of the stay.
Precursor in the 1990s, is not only on the market. Twenty claimants are referenced to the Paris Tourism Office and some residents are engaged in this activity, attractive taxation requires.
Treat the location
Competition of a different kind, traditional hotel actors have also led this reasoning on the evolution of the needs of the customer, and created the concepts together in one place for long and medium stays, such as Suitehotel in Accor or Pierre & Vacances City in Pierre & Vacances. Foreigners, as Fraser Serviced Residences, tend their canvas in the capital. This chain of luxury hotel residences at Singapore, opened a year ago at the defence 134 apartments equipped with a service 4 stars and provides three other soon.
Here, step the charm of feeling in the capita but that of a structure to human size. In Suitehotel, for example, there are 70 to 220 rooms well equipped with new technology and a "user-friendly" lobby which brings together a reception, a bar and various services such as a business centre, a fitness room in the form and a boutique gourmande. The suites are adjustable to provide for each space to the extent of its requirements and allow a restoration on the spot. "Our customers were more rooms with frames long while.". "We in we imagined with spaces square to provide greater freedom and a modularity in design", explains Olivier Devys, CEO of Suitehôtel (Accor Group) which has carried out since the 1990s, that well-being tended to take precedence over the statutory in consumption. In the spirit of Renault proposing "cars to live", it was created in 1998 this new form of urban hotels with rates ranging from 72 euros in the region to 125 euros near Paris. With 18 addresses open, the Group provides a network expanded for 2007, including in Europe.
Pierre & Vacances on apartments residences, an offer between rental furnished and medium hotel stay and offers 2,000 apartments in Paris and residences in the regional cities and European capitals such as Rome, which will be added soon 330 new surfaces in front of the Seine. Map services, professional framework to life practice until the Organization of leisure, and kitchens in apartments allow autonomy and independence. "The real challenge is to find a good location at affordable prices, otherwise the concept attracted a clientele who prefers to concentrate its spending on shopping or cultural." "With respect to business customers, this enables to feel less in transit", specific Gérard Brémont, CEO of group, fort of occupancy rates higher than in the classical hotel (about 75), continues the concept on the niche of the two stars with Citéa, trade representatives and students.